One of the most effective and cost-efficient ways to increase blog traffic is through “Article Marketing” (a type of advertising in which businesses write short articles about themselves as a marketing strategy). You can easily promote awareness and you’ll be able to reach out to your target audience by simply writing and distributing articles on directories.
Here are some tips to take to get started:
First of all… know your readers. Are they just men, women, or both? What are their areas of interest? Why would they want to read your blog? What would make them want to stay in your blog a bit longer? Knowing these people inside out will empower you to make your articles more powerful and more targeted. It’s easier to make these people happy when you know exactly what want and what they’re looking for.
Next step is to pick the best topics. Decide on the topics that you’re going to write about. For example, if you wish to target the term social media marketing, you can write articles that offer tips on how your readers can use social media marketing in promoting the products or services that they sell in the online arena. This is a lot better compare to writing articles about the history of Twitter or Facebook.
Always keep in mind that your articles will compete against thousands of articles when they show up on the search page results, it’s recommended to use powerful titles. To get bigger chances of being picked by online users and publishers, make sure that you use titles that are fascinating and interesting. You would want your target readers to get curious about the content of your articles. If you can make that happen, you can be assured that your open rate will double or even multiply in no time at all.
Offer new, relevant, and useful information. Instead of giving them general information that they already know, offer them with something that they can really use. Give them answers to their burning questions, tell them how they can do things on their own by giving them easy to follow guides, and help them figure out and later on, solve their problems. Doing this will help you win the trust of your readers. The only reason why people read articles is because they would like to get informed.
Finally, distribute your articles. Make your articles available to online users by publishing them on different article directories. Submit them under the most appropriate categories and ensure that you use a very powerful resource box. Insert the link of your blog and encourage people to pay you a visit using your persuasion skills.