Basically, when you set up your blog, you’re going to get a thing called an RSS feed. It’s a really simple syndication feed. This feed is going to be kind of like the channel. Just imagine your blog is a radio station and in order for somebody to get everything on that radio station, they’ve got to turn to a channel. Those channel represents your RSS feed. So, for anybody that’s logged-in or tuned in to that channel or shall I say that feed they’re going to be getting that information. If they subscribe to your feed then they are automatically updated with a feed notification of your newest blog entry. That’s what an RSS feed is.
So what do you do next?
You’ve been probably told that to get more or to improve your blog traffic results you should ping your blog, but what is pinging and what does it do? Basically all pinging does is tell the search engines that you’ve just updated your blog. And since search engines and so people do like to read fresh content they are more likely to take a wander over to your site to see what’s new. This can mean not only more traffic and visitors to your blog, but also you’ll get listed in the search engines faster (or at least that’s the theory). In effect, what pinging does is that instead of your blog only being indexed or ranked periodically (often over periods of months), your blog will be indexed or ranked every time you add a post.
Now, how do you ping?
It’s actually very simple to ping your blog, you just need to head over a service that will do it for you or set it up into your blog configuration to do it automatically. But since it is very easy to do it manually and hardly takes any time at all, you might want to learn this first.
There are many free sites that will do your pinging for you but by far the most popular would have to be ping-o-matic.com and pingoat.com. Both accomplish the same tasks, choose only one so you don’t “double ping” which the search engines don’t like. It really is as simple as entering your blog URL and name, checking all the general pinging services and pressing go. Then your site will be broadcast to say that you have just made some new posts and that people should check it out.
How to set it up to do it automatically?
Most blog services such as WordPress and Blogger have their own integrated pinging tool that saves you a lot of time as it automatically does the work for you as soon as you publish your post.
WordPress – it’s simply a matter of going into your admin panel, settings and then pinging and adding a list of places that you would like to ping. The plug-in ‘Smart Update Pinger’ which you can download from the WordPress site will make it even easier.
Blogger – Go to Settings, Basic and make sure the “Let Search Engines find your blog” dropdown is set to Yes.
How often should you ping?
It is recommended that you ping away every time you write a new post. It’s not really hard to do it, anyway!